Sometimes people think GTD is primarily about lists of next actions and projects. But the most valuable elements of GTD to infuse into your business are the ones that get the least attention.

For example, I was at a meeting where we were planning out a targeted mailing to a key group of clients. I asked a question that took everybody by surprise, “What does done look like?”

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mischa
Chief Psychology Officer (CPO)Grey Matters
Mischa is mediapsycholoog en Chief Psychology Officer bij Grey Matters. Mischa gelooft in de waarde van psychologie voor organisaties en marketingactiviteiten en is bedenker van de titel 'Chief Psychology Officer', waar inmiddels meerdere organisaties invulling aan hebben gegeven.

Persuasion godfather dr. Robert Cialdini zie over Mischa: "During a career of researching and teaching the Principles of Persuasion, I have never encountered anyone who understands better than Mischa Coster how they apply and can be effectively used within Social Media."
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